What is Buzzfeed doing in response, you ask? Why, more articles of course. The thing which put Buzzfeed on the map, took them to the dance, is what Buzzfeed is sticking to going forward. But what is it that has prompted this staunch backing, this doubling down? More of a good thing isn’t always better, of course, but for Buzzfeed to double down on editorials also means they’re doubling down on editorials with a little disclaimer ribbon- the sponsored advertorials. Not only is Buzzfeed known for its style of information presentation, it’s also known as one of the largest markets for native advertising on the web, and that digital footprint is only about to grow. While some signs of decline threaten sites like Buzzfeed on a year-in year-out basis, one thing has become clear- sites like Buzzfeed can’t, won’t, wouldn’t dream of getting off the Native train. And why would they?