The Big Question About SEO…
Ask ten different advertisers how best to execute an SEO campaign, and you’ll get ten different answers. With such a new medium for marketing, and such an intangible enigma of a platform as the internet, even gathering the requisite analytics to comprehend a campaigns efficacy is a struggle.
Ask ten advertisers if SEO works, and you’ll get two answers.
They’ll either give you the wrong answer, or they’ll say that yes, it does.
If you’re looking to ask yourself this dichotomous query, allow us to provide a link for you. This is Google. If you’d like a second example, though less used, this is Bing. In 2016, the modern world runs on search engines. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Bing, who plays a serious second fiddle to the juggernaut that is Google, still reaches 4 billion searches per week.
When people search, every single one of those trillion times, the aim of SEO is simple. Google, specifically, locates and pulls up sites from the submerged oceans of data per search with what has been called “spiders”. Spurred by the particular wording of a search, these digital crawlers pick out the results by the corresponding matches within the domains which best register with the search terms. Organically, this is achieved by hammering on the preferred terms in the sites content, causing the domain’s placement to rise. The science is simple- you can refuse to participate, and be drowned in a torrent of those participating, or participate and rise toward the surface.
It’s actually that simple. So say yes! Let us know which key terms you’re bolstering your site with in the comments section below.