Our Content Marketplace is Growing — With Wibbitz!
We’re excited to announce our Content Marketplace is growing! Recently, we partnered with video creation platform Wibbitz to offer stunning ready-made videos that publishers can use as supplementary content, for no cost.
Adults spend, on average, more than 80 minutes each day watching digital video–a number that’s increased almost 50% since 2015. The appetite for video is only going to continue to grow, so finding the right opportunities to extend written narratives into fast and digestible content will be key to engaging readers for longer periods of time. Not only will video content give readers a deeper content experience, but it will also add an additional revenue layer for publishers via video advertising.
With our robust Content Marketplace, you don’t have to gamble on big upfront investments in order to do video well and monetize your efforts right away. With the highly-produced video content available from the Wibbitz platform, you can instantly share stories and experiences that boost reader engagement on your site and keeps them coming back for more.
The Wibbitz platform helps publishers streamline the production of original video content with customizable templates, drag-and-drop editing, and an expansive library of premium media assets. By leveraging AI and automation to power video creation, publishers can give anyone on their team the ability to quickly create beautiful video content.
“Over 50 percent of publishers name video as the most essential aspect of their editorial and monetization strategies and, although our partners produce a rich collection of video, we’ve seen that the monetization piece can be a challenge,” said Zohar Dayan, Co-Founder & CEO of Wibbitz. “By leveraging ready-made videos created by our in-house team of video producers, publishers can instantly upgrade their content library and better engage their users. We’re excited to bring these two solutions together to help more publishers find success with powerful video storytelling.”
Quality video content is a must for publishers, but at the same time, it’s clear they need quantity as well — which requires the ability to leverage and scale up video content quickly, easily and seamlessly. Reach out now to learn more about ready-made videos offered by Wibbitz through the Connatix Content Marketplace.
Did you know you can also make brand new videos with Wibbitz? Click here to learn more, and to access a special rate – click here to learn more!