How Native Advertising Adds Value to the Other Content of Your Site
It may seem trite or ludicrous- but what if I told you that the advertisements on your site could actually help improve the content of your site around them?
Remember first that any site which can feature ads and so chooses to is doing it for one reason- that they are a fiscally driven enterprise. Automatically, you can assume they comply to the old adage, “Cash is King”. The fact that advertorials are more financially backed than a basic editorial means that, regardless of its subliminal intent, there is a real effort there to be clean, effective, and good. Well written advertorials make whatever platform they appear on seem worthier, both for earning the ad bucks and presenting the high quality content. Suddenly your original, non-sponsored content holds a mite more prestige for being paired with such unquestionably professional work.
That’s also not to mention what advertisements are traditional indicators of in the subconscious of consumers- success. You won’t see an ad running somewhere it won’t receive traction. Whole companies are based around the business model of figuring out where ads will have the most impact, so if your site has ads, it’s a decent sign that it deserves ads. Ask any reader, and they’d admit that they’d rather read something which deserves attention than something which doesn’t.
What does sponsored content say about your site? Let us know in the comments below!