Getting to Know Us…
Native advertising comes in many forms, and is deliverable in countless more. This exponential equation of publication and exposure can seem to somewhat obfuscate the nature of our business. By definition, native advertising, especially online advertising(our specialty), is advertising that matches the form and function of the platform on which it appears.
While to properly cover the topic would take a course load of undergraduate studies, the best place to gain a basic understanding is through the IAB, which established a tentative list of six forms through which the native technique can be exhibited. To help you get to know us, we will cover a few of the most relevant and popular ones that Connatix uses today. And we’ll start with…
In-feed Unit Placement
An in-feed native ad is placed strategically on the feed of a news or social site platform, and consists of content considered relevant to the existing publisher’s content. These can find the forms of advertorials or sponsored content, while other ads you might find in a native ads placement such as traditional ads or links to another landing page will not considered native, and don’t enjoy the benefits of user engagement like native ads do.
Users tend to click on in-feed ad units 53% more often than they do traditional display ads. True to native style and purpose, target audiences are much more receptive to native content displayed in this manner.
You’ll also see these pieces of sponsored content on a webpage, but, unlike an in-feed unit… not within the feed. Instead, recommendations appear in a widget section of their own. True to their label, you’ll recognize them by the inviting phrases of “You might also like” or “You might like”, “Elsewhere from around the web” or “From around the web”, “You may have missed”, or “Recommended for you.”
Another in-feed installation, but displayed on different kinds of websites. While in-feed ads appear on the feeds that produce editorial content, promoted listings will feature on product purchasing sites, or any other platform which presents individual pages, items or ranked links. This ad will perform the simple, essential function of bolstering the object of the campaigns placement.
So next time you find yourself on one of the privileged sites which host our ads, you’ll now have a slightly better idea of what we do, and why we do it. For more information, like us on Facebook, follow us on Twitter, and connect with us at our website.