Connatix Launches New Native Video Platform
New Ad Technology Gives Publishers a Seamless Solution to Create Native Video Placements to Dramatically Increase Video Inventory
New York, July 25, 2016 — Connatix (www.connatix.com), the fastest growing native advertising platform for both advertisers and publishers, today announced the launch of its new video platform, Connatix Native Video. Connatix Native Video is the first video technology that truly integrates with the publisher’s own video content and native look by creating a new, engaging video inventory. The result: a positive, native advertising experience for users where publishers can not only sell ads directly, but have access to a built-in, fully programmatic monetization solution developed by Connatix. One of several initial publishers to implement this solution is Meredith, who is using the platform across its network of local television station sites.
Connatix Native Video provides publishers complete control over the user experience, customizing video content and managing the number and frequency of ads. The platform also solves the viewability problem for advertisers, as they now have the ability to buy this inventory and set the video content to begin playing only when the video is in the user’s view, similar to watching a video on Facebook. To make this inventory available for advertisers, the company has partnered and integrated with more than 70 Programmatic Video DSPs, Trading Desks and marketers including Adapt.TV, SpotX, Tremor and many more.
“Publishers are faced with a big challenge: while video is the fastest growing area of programmatic, across the online video advertising market, demand consistently outweighs supply by a large margin,” said David Kashak, founder and CEO of Connatix. “Connatix Native Video creates for publishers a new premium video inventory, while at the same time offers advertisers the ability to access this inventory programmatically. As a result of this, publishers benefit from the higher rates usually reserved for high quality inventory that comes with good viewability.”
“As a national media and marketing company in local markets, we are always looking for ways to captivate and grow our target audience.” said Caley Lewis, Director of Programmatic Partnerships, Meredith LMG. “Connatix Native Video has aided in accomplishing that. It also has increased our revenue on those specific placements by double digit percentages while also doubling engagement time.”
Connatix (www.connatix.com), provides tools to both publishers and advertisers to improve the native advertising experience and deliver increased monetization opportunities. By adhering to the company’s founding principle: placing ads based on content that appear in a native format on the publisher’s site and don’t interrupt the UX, Connatix helps publishers reach 100 percent advertising fill rate. Connatix has created a strong foothold in the native advertising world since its founding in 2014, working with more than 1,000 publishers and partners, including Tribune, Meredith, Delta, Bank of America and Ford.