PI Predictions: Advertisers Will Solve the Viewability Problem

By Monika Komar As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue. If a video…

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Featured: Connatix CEO David Kashak makes a prediction on Online Video Advertising in 2017

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17 By Troy Dreier Some things are obvious: We’ll all watch more streaming video next year, whether on mobile devices or our living room TVs. Video advertising will get more automated and targeted. The IP transition will continue and ad budgets will grow. That much we…

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Adware Beware: How Connatix and GeoEdge want to ensure content safety in 2017

Online threats are becoming more and more advanced, especially when they are disguised as advertising. Recall how Google was forced to disable over 780 million infected ads. David Kashak, a West Village resident and CEO of native advertising platform Connatix, wants to help. David Kashak, founder and CEO of Connatix. NADAV HAVAKOOK The 38 year-old…

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Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud

By Philip Rosenstein. Read the article on MediaPost Native ad platform Connatix has partnered with GeoEdge, an ad security and quality management provider. Announced on Tuesday, the deal integrates GeoEdge’s software with the Connatix server, allowing Connatix users to detect and deflect fraudulent ads in real time. The software also offers proactive monitoring and blocking…

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Autoplay is Great Way to Deliver A Message

by David Kashak, Connatix CEO & Founder   When Instagram introduced muted autoplay in 2013, it rocked the tech world. Empowered with the capability of scrolling through a feed without calling attention to oneself, users could peruse content on the subway, in a meeting or on a date, with their companions or colleagues none the wiser.Facebook soon…

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Connatix Launches Native Video Syndication to Enable Publishers to Extend Reach of Their In-Stream Pre-Roll Campaigns

By Shabana Arora. Read the article on MarTech Advisor New York: Connatix, the native advertising platform for both advertisers and publishers, today announced the launch of its new product offering: Connatix Native Video Syndication (NVS). Connatix NVS is the first video syndication technology in the industry that lets premier publishers extend the reach of their pre-roll in-stream…

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