What are the biggest native advertising opportunities for your company?



20 Israeli Startups to Watch in 2017

By Ilya Pozin These leading startups are poised to make big moves this year. Long known as the Startup Nation, Israel continues to live up to its name. Despite having a population only the size of Virginia’s, Israel remains, year after year, one of the leading global tech hotspots. In the first nine months of…

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3 Predictions for Native Video Trends in 2017

By David Kashak David Kashak, founder and CEO of Connatix, lays out his predictions for native video in 2017, including solving the viewability issue, the death of in-banner video and the migration of ad budgets to mobile video Autoplay video gained a great deal of traction in 2016. In retrospect, this was in large part…

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Dow Jones Navigates Native Video

By Kelly Liyakasa A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity. “Like many publishers, we see huge demand for video and wish we had more inventory we could sell,” said David Minkin,…

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PI Predictions: Advertisers Will Solve the Viewability Problem

By Monika Komar As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue. If a video…

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Featured: Connatix CEO David Kashak makes a prediction on Online Video Advertising in 2017

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17 By Troy Dreier Some things are obvious: We’ll all watch more streaming video next year, whether on mobile devices or our living room TVs. Video advertising will get more automated and targeted. The IP transition will continue and ad budgets will grow. That much we…

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